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  • Extended Case Studies of Interaction with SMEs in the West Midlands Region

    In-depth Case Studies of Interactions with SMEs on UKCCM.

    All of these case studies were generated by the West Midlands Collaborative Commerce Marketplace team as a result of assistance to West Midland Regional, Small to Medium Enterprises part-financed by the European Union, European Regional Development Fund.

    AD-Fabrications win new web sales then do it better.

    AD-Fabrication's Balustrading & Handrails in an Industrial Setting
    The CCM team's assistance to AD-Fabrications has been in three phases.

  • Launch a new Online Brand & Catalogue bringing over 1000 web visitors every month.
  • Focussed their on-line catalogue to generate better repeat business.
  • Trained AD-Fabs to say "we don't do that" quickly & courteously by helping domestic visitors find architects online.

    The challenge has been to manage the overnight success of Ad-Fab's web presence, to tune their site to attract more profesional repeat customers and to free up their staff to serve them better. Read how CCM did it.